All work
Wedding services · North America · 2025
Built a targeted list of venues and planners and ran personalised outreach to open partner conversations.
SUMMARISE THIS CASE STUDY WITH
Lead GenerationClient project
- Client type
- Wedding services brand
- Services
- Lead Generation
- Timeline
- Ongoing campaign
- Built with
- Apollo, LinkedIn, Google Sheets
The business sold to couples but grew through venues and planners, but had no structured way to reach them. Outreach was occasional, untracked and mostly ignored.
- 01
Map the partners
Mapped partner types (venues, planners, coordinators) by region.
- 02
Find the right people
Researched and verified decision-makers at each.
- 03
Write for the partner
Wrote short, personal sequences around a clear partner benefit.
- 04
Track every reply
Tracked every reply and handed warm conversations to the owner.
- Segmented partner database
- Email + LinkedIn sequences
- Reply-handling playbook
- Weekly pipeline report
Add a partner landing page so every reply has a clear next step.
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