All work
B2B SaaS · United States · 2025
Turned a raw lead list into a qualification funnel so sales spent time only on real buyers.
SUMMARISE THIS CASE STUDY WITH
Lead GenerationClient project
- Client type
- B2B SaaS sales team
- Services
- Lead Generation
- Timeline
- Ongoing campaign
- Built with
- Apollo, LinkedIn Sales Navigator, Google Sheets
The sales team had plenty of names but no way to tell who was worth a call. Time went to the wrong conversations.
- 01
Define the buyer
Defined the ideal customer and buying committee with the team.
- 02
Clean the list
Enriched and verified the raw list.
- 03
Score by fit
Scored and segmented leads by fit.
- 04
Run and hand off
Ran sequences per segment and passed qualified replies to sales.
- ICP and scoring sheet
- Verified, segmented lead lists
- Segment-specific sequences
- Hand-off process for qualified leads
Feed qualified-lead data back into targeting every month.
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